Today, every sector of business is trying to keep shoulder to shoulder with technology to maximize their profit. Marketing plays a crucial role in the growth of any business because to be successful in the long run, every company needs to promote their products and services among the customers.
Nowadays, we often hear the term digital marketing around us. People think that they are fully aware of this marketing platform, but the bigger question is that do we really understand it?
Basically, Digital marketing refers to all marketing activities that are performed through digital channels such as search engines, websites, social media, email and mobile apps. There are different types of digital marketing available, but we will be discussing about some of the most common types below:
Search Engine Marketing & PPC
Search Engine Marketing or better known as SEM is one of the most important types of digital marketing that are used by the businesses to gain market online via advertisements on search engines like Google, Yahoo, and Bing. Generally, SEM helps in optimizing the presence of the brand in the online market and conversions for businesses by paid and unpaid advertising.
Social Engine Optimization (SEO)
SEO is the type of digital marketing in which the content or websites are optimized so that they rank higher in search results of Google and other search engines. Mostly, search engines decide which website to be placed on the page according to the keyword mentioned on the website or links that are being put on the website. This means that SEO has a lot of work to focus on the right keywords or key phrases in the copy of the website or on the content that will be shown on the search page.
Content marketing is used to generate brand awareness among the target audience by the creation of engaging and vivid contents. The mediums that are used for content marketing are as follows:-
- Blog Post
- Ebooks and Whitepapers
- Online Brochures and look books
- Social Media
Social Media Marketing
Today, most of the people like to spendtheir free time on social media platforms. This brings a great opportunity for the businesses to promote their brand or services. Social Media Marketing is the use of social media platforms such as Facebook, Twitter, and many more websites to advertise the product by sharing information with the customers about business or any new offer.
If you want to build a relationship with your customers quickly, then Social Media Marketing is considered to be one of the best forms of digital marketing.
Email Marketing is probably considered to be one of the oldest forms of digital marketing but is highly effective and fruitful. Marketers use engaging emails for developing a relationship with the existing and potential customers. Email marketing is more personalized than the others marketing types available. Different mediums by which Email Marketing is implemented are as follows:
- Blog Subscription Newsletters
- Customers engaging emails
- Holiday promotions to loyalty program members
- Tips for customer nurturing
Hopefully, the list mentioned above is enough for you to have a clear concept about digital marketing. So, if you are running a business and planning to boost your online growth, then this knowledge can help you immensely to get the right service for you.