You must have heard about the term “Page Authority” before but if not, then you don’t have to worry as today you will learn everything about it. Basically, page authority is the metric created by the MOZ which is actually software as a service company (SaaS), the score provides by the metric depicts how well a web page will rank on the search engine result pages (SERPs).
Today, many online businesses rely on the score projected by the page authority to compare with other pages of own websites and of the competitors as well. The score given by the Page Authority (PA) is very useful as it helps the business owners to know where they are standing in the competition, where everyone is putting so much effort to take the lead in this competitive market.
It is very important for you to know that the PA depends very much on the link metrics. So, if you want to improve the score of your PA, then you need to work on your internal links and external links both. Indeed, it is true that you cannot just directly improve your PA score, but there are some effective ways that you can help in the boosting your PA score and as well your ranking. In this article, we will be mentioning those effective ways that you need to take. So, let us get started.
The foremost step that you need to take is to perform link building on the page that you want to be optimized. As you are well aware of the fact that, PA checks the ability how a page can rank on the search result. Therefore, focusing on link building is something that is mandatory, if you really want your page to be completely optimized.
In order to do this, you have to create quality contents that are capable enough to attract links. This is possible only when you are writing informative content that is long but also appealing at the same time. Remember this always, content is the best ways to attract the visitors to your websites.
Pass the link equity from pages with Higher PA to pages with less.
Another important way to boost the PA of the page is managing the link equity present across your entire website. So, if you have pages with higher PA, then you can distribute the authority to the one with lower PA via internal linking.
Therefore, make sure that the pages you want to be optimized are linked to pages with high PA scores. Also, keep one thing in mind that these internal links are related to each other. You have to check the relevancy between the two pages as well.
Get rid of harmful links
All the efforts that you are putting in the link building will entirely be wasted if you have spammy links that are connected to your page somehow. These useless links will totally cancel out all the benefits that you will be receiving from your best links. Eventually, it will result in the downfall of the ranking, lower PA and chances of being penalized by the Google will also be high.
So, it is very important to immediately find all these links that are slowing your growth. For this, you have to perform a complete link audit with the help of effective tools like Majestic SEO, Open Site Explorer, and Google Search console.
Wrapping it up, it is important for you to understand that improving the Page Authority is not an easy task and you won’t see one-night success. You will have to follow all the steps carefully and then you will definitely witness the huge difference in your Page Authority.