In the field of SEO or any other branch of digital marketing, keyword research plays a crucial role. It helps the users to understand their audience and the behavior that drives them. Ultimately, all this impacts your online performance. Without doing homework on keyword research for your industry, market, and audience; you can’t get effective results for all your SEO efforts.
Just like most of the digital marketing practices, keyword research services and software can cost a hole in your pocket. Well, the good news is that there are plenty of free keyword research tools available that can be used to understand how users search for products and services online.
These free tools may be free to use but they don’t hold anything back and promises you to deliver with the best result. By using them, you can identify the best keyword for the industry and searches; recognize the highest point of keyword competition that would help a lot in understanding the customers well and get all the information that you need to improve your ranking. Below is the list of some of the best keyword research tools:
Google Keyword Planner
Google keyword planner is undoubtedly the best tool for keyword research. It is widely used around the world and is completely free and does not involve any additional cost other than the advertisement through AdWords. Google keyword planner gives an overall estimate of particular keywords and phrases that are being used on Google’s network and gives keyword suggestion as well. With the help of this tool, you can see all keywords trend and come up with a solid plan to target a specific keyword and phrase of your interest. It will also keep helping you in choosing the most engaging keywords.
KWFinder is basically a long tail keyword research tool that comes with a very good interface. It can show all the information such as trend, search volume, CPC, and level of difficulty in results.
While using KWFinder, when you click on a particular keyword, an additional pane pops up that shows its difficulty level along with the current search result. This tool will help in letting you know about the domains that have been targeting the specific keyword, backlinks on several pages, social share and traffic. All these extra details can be extremely useful when integrating SEO with content marketing.
Another great advantage of using KWFinder is that it allows the user to check the local keyword research- i.e. you can target the search result according to the city, state, or even country.
SEMRush helps the users by showing the top 10 keywords that are being used by other competitors by paid and organic research. With the help of this research tool, you will able to use the right keywords for SEO and PPP campaigns, collect phrase matches and related keyword, and receive long tail keywords. Also, you get useful information on multinational and multilingual online environments.
This is another tool for keyword research by Google, but this one is often overlooked. Google correlated is extremely useful because it shows the users all the keywords that are searched together. It is not always rational to use the top searched keywords on the internet, as they are quite expensive and are dominated by the leading brands. But with the help of Google correlate, you can get the list of related keywords that people are searching for. So, this way you can create content or develop advertising strategies that will work well with those related terms. Overall, this tool will help you expand your keyword list and receive better results.
Alexa is a very popular tool for keyword researches. This enables the users to search the queries of the competitor and the percentage of the traffic being generated by the website. All you have to do is paste the URL in the site information space, and Alexa will show you the results on keywords and search analytics on the specified domain.
When it comes to keyword research, then there is a right and wrong way both for performing your analysis. Rather than experimenting with all yourself, try to use any one of the tools given above as they are very effective and will make sure that you choose the right keywords for your site, thereby helping in improving your ranking in the search page.