There is no point of crafting a beautiful website with lots of attractive images and appealing layout if the site is not optimized for search engines. To get a good ranking in the search results, you need far more than the web designs and images. The majority of the search engines analyze the websites according to the content, keywords, ALT tags and many more for the ranking.
What exactly is SEO?
Basically, SEO is the process of improving the ranking of a particular website that ultimately leads to more traffic. A website that is search engine optimized has a higher chance of appearing on the top of the search result page of the Google than the ones that are not optimized. In many cases, SEO is not implemented in a precise way and thus it fails to deliver the results that it should provide to the website ranking.
Below are 5 important tips that can help you to perform a better SEO for your website:
Try to use long tail keywords
Most of the big companies are running after the short keywords, therefore it becomes very difficult to get success in such a cut-throat competition. Instead, go for long tail keywords as they are very specific and are less competitive. There are tools available that you can use to track the generic long-tail keywords that your audiences have been searching:
- Google Autocomplete
- Google Keyword Planner
- HubShout WebGrader
Choose the right Web host provider
The web host provider plays a very crucial role in the success of your online business; therefore make sure that you have chosen the right provider. Things like site uptime and loading speed are the main indicators of your site reliability and they are likely decided by the host.
Another reason is that web hosting is important for SEO is due to location. Basically, Search engine crawlers look for the location of the website through the IP address that has been given to you by the Web host provider.
Adjust your Permalinks
Basically, Permalinks constitute of the URLs of the website pages and posts. This will act as a medium that connects your website to other users and the search engines. Try to go for the permalink structure that can be used on every page of your website. WordPress comes with a permalink setting that allows the users to change them as per their need.
Use SEO friendly themes
Themes play a very important role when you build a website with WordPress. Therefore, rather than choosing a theme that is beautiful and appealing, go for the one that is well optimized for search engines. A theme that is search engine optimized will have two things- speed and code. Generally, Search engines will look around the source code to get the relevant content.
Optimize the content
Content will be the first thing that any visitor will look on your website to gather information about your business. So, it is important that you maintain the quality of content by making it more readable and understandable.
If your website does not land on the first or second page of the Google, then chances are that your website will become invisible for most of the audience. However, with the above tips mentioned you can make your site completely SEO friendly.