Today, there are countless numbers of companies that are running their business online and retaining your rank in such a cut-throat competition can be a nerve-wracking task. You really have to shed your blood and sweat in order to take the lead in such a market. This is the reason most of the companies today are implementing every possible strategy in their marketing campaigns to increase their brand visibility.
When it comes to the advertisement of business, then SEM (Search Engine Marketing) is probably considered to be one of the most prominent and efficient marketing tools. However, there are certain things that you will have to look to make sure that your marketing campaigns are providing you with fruitful results.
It is very necessary for you to know that things that are useful today may not be useful tomorrow in the world of digital marketing. The world of marketing keeps on evolving and it changes very often, so you will have to be updated with all the trends of the market. This also implies to search engine marketing as well. Here is the list of some dos and Don’ts of search engine marketing that can help you immensely:
Give utmost importance to backlinking
Most of the search engine like Google, Yahoo and Bing give a huge importance to the sites that link to yours. Long gone are the days when keywords were the only most dominant search engine optimization tool. The things have quite changed and the backlinks play a key role in the ranking of the website.
Don’t ignore the keywords
Keywords still play a very important role in the visibility of the brand. Therefore, neglecting it might lead to serious trouble. Below are the places where you should definitely include your keywords:
- In your domain name, but ensure that they are in the root of the URL not in its stem.
- In all the title tags of the source code
- In the meta descriptions
- In the meta tags
Share quality and informative content to the audience
You must have heard the phrase- “content is the king”. Well, it isn’t said like that because the content is the first thing that your audience will see when visiting your website. When creating pages to boost the growth of your website, make sure that the content is informative and is of good quality.
Try to avoid irrelevant links
Yes, it is true that a large number of backlinks can help you to get a higher ranking in the search engine, but that doesn’t mean you should link your site to others that are not relevant to business. Well, this will not work at all and in fact, Google will lower your relevancy rating.
Avoid irrelevant keywords
Another thing that Google hate is the irrelevancy of the keywords. There is no point of using irrelevant keywords on your website and especially in your meta tags. Using a keyword that has nothing to do with your business can even penalize you for that, therefore try to stick to the keywords that lie within the dictionary of your business.
Don’t use “free for all” link pages
Try to avoid placing links to the websites that are completely free for everyone. These websites have probably very low relevancy rating and will do more harm than good. Therefore, create your backlinks on websites with good standard.
Summing it up all, Search engine marketing can definitely help you get higher ranking for your brand. In order to that, you will have to make sure that the tactics you are using are accurate and effective.